Feature

Selfridges – Body Studio

Selfridges Body Studio – the department dedicated to all things body, where La Perla meets Ivy Park, and the destination for must-have beachwear, lingerie, fitness and leisurewear;  A perfect fit for the Sunday Times Style readership and we created a shoppable video packed with inspiration for summer dressing.

We worked with The Sunday Times Style editor-in-chief Lorraine Candy to come up with a creative approach that would encapsulate the fun of choosing and packing your must-have holiday wardrobe.

The Sunday Times Style fashion editor Flossie Saunders selected her stand out pieces from Body Studio, which were modelled by the fabulous Lily Lightbourn, showing there’s no greater confidence boost than wearing something that suits your body.

The shoppable technology, where readers could click from the video to buy direct from Selfridges.com, made this the ideal go-to edit for jet-setting Style readers.