An electronic dance beat thrums through the speakers as a ragtag crowd covered in glitter and multi-coloured leotards frolics on the dance floor – it is 6.30am on a Wednesday and the party has just begun.
The event, aptly named Morning Gloryville, has been encouraging early risers to “rave their way into the day” since it was founded in 2013. The bulk of participants is made up of young millennials, however not the inebriated kind you would expect to see at a rave, but freelancers and workers wanting to get their pulse pumping before swapping sweaty unicorn costumes for a suit and tie.
Here, you won’t catch a whiff of stale alcohol but only the aroma of freshly pressed juices and gourmet coffee. Crude messages smeared on bathroom stalls are replaced by positive statements such as “You are perfect” written on over-sized post-it notes and roared through microphones.
On top of subverting the traditional clubbing culture of drug-fuelled all-nighters, Morning Gloryville also aims to shake up the corporate working environment, founder Samantha Moyo explains. “We take ourselves way too seriously. Dancing helps people break that divide with their suppressed inner child and leads to out-of-the-box thinking. People work together in a more united way because there is less of a sense of ego and competition and you are feeling good within yourself.”
Of course, the inquisitive minds of Bridge Studio were keen to put this to the test, which is how we found ourselves at a tropical-themed affair just after the crack of dawn. Although no one reported their inner child coming out to play, reactions were enthusiastic.
“Getting up a bit earlier than usual and heading along to Morning Gloryville was slightly surreal but definitely a great wakeup call,” Gabriella Griffith, assistant commercial editor, explains. “There’s no time for yawning when you’re throwing shapes at a live Roger Sanchez set.”
The most striking aspect was the eclectic assortment of costumes and people, ranging from a mother carrying her earmuff-wearing baby to an older gentleman with silver-dyed dreadlocks. “It makes you look at things differently,” assistant commercial editor Emma Bower says. “The mix of people and everyone’s personal take on the theme just gets your creative juices flowing.”
Camaraderie between colleagues reached an all-time high. “Looking a bit silly and dancing without inhibitions or alcohol was really exciting,” Hannah Prevett, commercial business editor, says. “So much better than the usual cringeworthy team-building exercises.”
It seems the team that raves together stays together.